Bill has spent more than 20 years helping Fortune 500 companies build brands, manage customer relationships and improve the ROI on marketing investments.
He is a senior marketing executive who understands the importance of strong brands and is a pioneer in both Digital and Direct Marketing communications channels. Bill is a change agent who built high-performance teams, developed new capabilities and stimulated significant revenue growth while holding leadership positions at agencies OMD, DraftFCB and Digitas.
Bill has had the opportunity to work with many fantastic clients in virtually every business category. His deepest experience is in Automotive, Financial Services and Healthcare but he has worked with clients in QSR, packaged goods, technology, retail, travel, education and insurance categories.
In addition to roles in agency leadership Bill served as Chief Marketing Officer and Online Business Leader at Sears Automotive Division and has held key positions at Fidelity Investments, Ford Motor Company and Toyota. In these roles Bill focused on innovative ways to engage customers through the use of media, advertising, promotions, shopper marketing and CRM.
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